What is SEO & SMO ??Best Things to Learn SEO and SMO

Jun 12, 2021 SEO

Today we live in the digital world, where everything is online, from food to clothes and everything from a needle to mobile to everything we can get home sitting online. This is why it has been possible because now everybody is registering their presence online.

It has become a very good medium, reaching more and more people directly, it has many benefits. Just the difficulty is that – you have to try to bring your presence to the eye of the logo.

Although you can do this by recruiting external help like SEO and SMO experts, you do not forget that this is a great deal, and at the same time, it is not at all that today your website has come to the top then your work has ended, It’s not like this. It will have to be constantly trying to maintain it.

What is SEO?

Full form of SEO – Search Engine Optimization This process is used by website owners. To help webpages rank, this technique is used to rank higher than competitors’ websites to simplify search on search engines. While there are many search engines on which you can rank, including Bing and Yahoo, most Internet searches (80%) are done through Google.

What does Search Engine see while ranking your site?

Today SEO has become more involved because the search engine has developed more aspects about how to rank sites. For example, in the early days, the number of barriers to ranking the page as part of the URL was increased. As the internet grew, it became more difficult to get orders and credible results.

How much time do you have online –

Using SEO techniques in new sites is a daunting task because it is very competitive and Google favors past sites rather than new sites.

Uses of  Keyword –

When the search engine goes to your site, they see the page content and the meta information that is what it is. When people use the keyword (search terms) in your engine, they know how to distribute your page as a result. This means that it is important for you to know which words and phrases people will use on search engines. You can find out this through search term research (keyword analysis). If any keyword comes a lot, consider using a variation of the word.

Outgoing link –

Search engines like to see links within other sites as well as links within your site (i.e. linking to other content on your site).

Incoming links –

These are links to other sites on your website Social media can be very useful in this, but at the same time, other quality sites related to your content take a long way to improve your rankings. The search engines will make your decision by the company you keep, so your goal should be on outgoing and incoming links.

Responsive web design –

Since many people use phones or tablets online nowadays, Google has now also included the existence of a mobile-friendly website as one of the aspects seen during the site’s ranking.

10 DIY Tasks for SEO –

Now when you consider some search engines when you decide to index and rank your site, there are 10 things you need to do to improve your search engine ranking to boost traffic and profits –


Tip 1: Select the right keywords.

Tip 2: Select the correct domain name.

Tip 3: Use keywords in file names and folders.

Tip 4: Use your keywords in your page title.

Tip 5: Use keyword text in your navigation.

Tip 6: Create useful keyword content – and repeat.

Tip 7: Make a part of the keywords of your Meta description.

Tip 8: Secure high-quality incoming links

Tip 9: Use keyword text in your link, do not use click here.

Tip 10: Create a site map

To use all of these tips correctly, you can get information by watching YouTube videos or by reading Blog Tutorials and using step-by-step for your website. Learning SEO from yourself is also a very important and simple process.

What is SMO

Social Media Optimization (SMO) is an important factor in your internet search ranking. This strategy is often ignored by many companies, even if it can help to increase your position in search rankings.
In Social Media, there are two important search engines to customize for you:

1. Search function within each social network

2. Google search

When you optimize for the search environment, there are some benefits – such as logging on your website from your profile, to find people to join you, to reach more people on your website A link that can be availed can also be benefited.
So today we will tell you about DIY (Do it yourself) SMO technology, some quick suggestions are given below –

Make social alignment in your website –

Add social sharing tool to your site Include web link directly to your social media channel directly from your website and from your social profile directly to your website. You can also add social media sharing buttons to different blog posts.
Links on social media are often considered to be high-quality links because social sites have high web authority, which will give us a lot of benefits in SMO.

SMO has consistency key –

Creating your social profile seems like a simple job, yet it is a difficult task to get business from here. Fill 100% Profile Information. Search engines give them a high priority, whose profile contains all information. Keep in mind that all the contact information in your social profile should be exactly the same as your website.

SEO Keyword and Social Media 

If you want to connect your social media profile to more people, then keywords play a very strong role. In fact, if you are not optimizing your profile correctly, then you are leaving the money on the table for your competitors. If you can use your keyword effectively in your profile or page name, then it will help Google rank better in the Keyword search and social network search.

Use keywords in your social post –

Keywords are important for your website, blog content and ad campaigns. This helps your content reach your target audience.

Be Social on Social Media

Social media is an easy way to make social media. Social signals are an important factor in SEO because search engine sees social signals and factors, how many times you are posting, how many people talk to you, and social sharing elements are available for website visitors. The brand often forgets that the purpose of these platforms is to create a relationship. Share useful content from both your website and other relevant sites.

Use branded cover images –

The cover image on social media is usually seen by the user for the first time when it goes to your page, and you want to give them a good impression. Use this opportunity to express your current and prospective customers with brand messaging. According to the guidelines given for each platform, make sure your cover image is formatted and displayed correctly, and always use professional and memorable professional images.

Social media can be your biggest asset to improve your site’s organic search results if used properly. By taking care of the above-mentioned items, you can take advantage of DIY SMO.

Friends, this was SEO and SMO techniques which you can easily

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